Cookie Policy
Effective Date: 22 October 2025
Last Updated: 22 October 2025
This Cookie Policy explains how Driva UK uses cookies.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to website owners. Some cookies are required to make the website function properly, while others are used for performance, functionality, or marketing.
2) Types of Cookies We Use
We use the following categories of cookies on our website.
A. Essential Cookies (Strictly Necessary)
These are required for the site to function and to enforce your consent choices.
driva_consent
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 180 days
Stores your CMP choices (necessary/analytics/marketing + timestamp) so preferences persist and are enforced.
silktideCookieBanner_InitialChoice_driva
Domain: .drivafinance.co.uk
Type: Essential (consent UI) — Expires: 365 days
Records that an initial consent decision was made so the banner stays dismissed.
silktideCookieChoice_analytics_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your analytics consent preference.
silktideCookieChoice_marketing_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your marketing consent preference.
silktideCookieChoice_necessary_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your Necessary consent preference so essential cookies remain enabled and choices can be enforced.
region
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: Session
Stores the selected region to deliver the correct experience/content.
prismic-auth*
Domain: .prismic.io
Type: Essential (CMS auth) — Expires: 394 days
JWT used to keep authentication in the Prismic CMS/admin.
B. Analytics & Performance Cookies
These cookies help us measure website performance and understand user interactions to improve our services
__hssc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: 0 days
Session counter/timestamp used to determine session numbers.
__hssrc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: Session
Detects browser restarts and new sessions.
__hstc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: 180 days
Main HubSpot visitor cookie (domain, utk, first/last/current visit times, session count).
_ga
Domain: .drivafinance.co.uk
Type: Analytics (Google Analytics) — Expires: 400 days
Google Analytics visitor ID used to measure site usage.
ga25MG3R27TY
Domain: .drivafinance.co.uk
Type: Analytics (Google Analytics) — Expires: 400 days
GA4 property cookie for session/state measurement across pages.
dds
Domain: dash.drivafinance.co.uk
Type: Analytics (Datadog) — Expires: 0 days
Datadog RUM session store (performance/error monitoring and logs).
fs_uid
Domain: .fullstory.com
Type: Analytics (FullStory) — Expires: 350 days
FullStory anonymous ID used to stitch session recordings/events.
ajs_anonymous_id
Domain: .prismic.io
Type: Analytics (Segment) — Expires: 365 days
Anonymous visitor ID used for tracking before identification.
ajs_user_id
Domain: .prismic.io
Type: Analytics (Segment) — Expires: 365 days
Identified user ID used once the user is known/logged in.
analytics_session_id
Domain: .prismic.io
Type: Analytics (Prismic) — Expires: 365 days
Prismic telemetry session marker for internal analytics/session timing.
fs_lua
Domain: .drivafinance.co.uk
Type: Analytics (FullStory) — Expires: 0 days
“Last user activity” timestamp used for sessionization.
C. Marketing & Advertising Cookies
These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness
ttenable_cookie
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
TikTok Pixel enablement/probe; permits TikTok tracking/attribution once marketing consent is granted.
_ttp
Domain: .tiktok.com
Type: Marketing (TikTok) — Expires: 390 days
Main TikTok identifier to measure ad performance and attribute conversions across sessions/domains.
ttp
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
First-party mirror of TikTok ttp to improve attribution on your domain.
ttcsid
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
TikTok click-session ID linking visits/pageviews back to an ad click for attribution.
_fbp
Domain: .drivafinance.co.uk
Type: Marketing (Meta) — Expires: 90 days
Meta/Facebook browser ID used for ad attribution and retargeting.
_cioid
Domain: .drivafinance.co.uk
Type: Marketing (Customer.io) — Expires: 358 days
Customer.io identifier for messaging/segmentation and marketing workflows.
3) Cookie Preference Management
When you visit our website, you can choose to:
- Accept all cookies
- Reject non-essential cookies
- Customise which categories you consent to
You can change your preferences anytime via the “Cookie Settings” link in the footer.
4) Third-Party Cookies
Some cookies are set by third parties. They may collect data directly from your browser and track activities across websites. See their privacy policies for details. Examples include:
- Google (Analytics, Ads)
- Meta / Facebook
- Microsoft (Bing Ads)
- Customer.io
- TikTok
5) Managing Cookies in Your Browser
Your browser lets you:
- View stored cookies
- Delete cookies
- Block third-party cookies
- Set site-specific preferences
6) Your Rights (UK GDPR)
You may:
- Withdraw consent at any time
- Request access to your personal data
- Request deletion or restriction of processing of data collected via cookies
7) Contact Us
Driva Finance Limited
55 Baker Street, London, W1U 7EU, United Kingdom
Email: contact@drivafinance.co.uk
Website: www.drivafinance.co.uk
8) Changes to This Policy
We may update this policy to reflect changes in technology, legal requirements, or our practices. When we do, we’ll revise the Last Updated date above. Please check back periodically.