Cookie Policy
Effective Date: 22 October 2025
Last Updated: 1 June 2026
1. Introduction
This Cookie Policy explains how Driva Finance Limited ("Driva", "we", "us" or "our") uses cookies and similar technologies on our website and customer dashboard. It tells you what these technologies are, why we use them, the specific cookies we set, and how you can control them.
This policy should be read alongside our Privacy Policy, which explains in more detail how we handle your personal data and the rights you have.
Data controller: Driva Finance Limited, registered in England & Wales, registered office at 55 Baker Street, London, W1U 7EU, United Kingdom. ICO registration number: ZB931647. If you have questions about this policy, see the Contact Us section below.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to website owners.
In this policy, "cookies" also covers similar technologies we may use, such as pixels and tags, software development kits (SDKs), browser local storage, and session-recording tools that capture how visitors interact with our pages.
Cookies can be:
- First-party — set by us, on our own domains.
- Third-party — set by another organisation whose services we use (for example, an analytics or advertising provider). These third parties may collect data directly from your browser and may track activity across different websites.
- Session — temporary cookies that are deleted when you close your browser.
- Persistent — cookies that remain on your device until they expire or you delete them. The "Expires" value listed against each cookie below tells you how long it lasts.
3. How We Use Cookies and Our Legal Basis
We group cookies into three categories: Essential, Analytics & Performance, and Marketing & Advertising.
Essential cookies are strictly necessary for our website to function, to keep it secure, and to remember and enforce your consent choices. Under the UK Privacy and Electronic Communications Regulations (PECR), these do not require your consent, and they cannot be switched off through our cookie banner.
Analytics & Performance and Marketing & Advertising cookies are not essential. We only place these cookies on your device after you have given consent through our cookie banner (managed by our consent platform, Silktide). Until you opt in, these cookies are not set. The legal basis for these cookies is your consent under PECR, and any resulting personal data is processed under UK GDPR.
You can change or withdraw your consent at any time, and withdrawing consent is as easy as giving it — see Managing Your Cookie Preferences below. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
4. Cookies We Use
A. Essential Cookies (Strictly Necessary)
These are required for the site to function, to keep it secure, and to enforce your consent choices.
driva_consent
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 180 days
Stores your consent choices (necessary/analytics/marketing + timestamp) so your preferences persist and are enforced.
silktideCookieBanner_InitialChoice_driva
Domain: .drivafinance.co.uk
Type: Essential (consent UI) — Expires: 365 days
Records that an initial consent decision was made so the banner stays dismissed.
silktideCookieChoice_analytics_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your analytics consent preference.
silktideCookieChoice_marketing_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your marketing consent preference.
silktideCookieChoice_necessary_driva
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: 365 days
Saves your necessary consent preference so essential cookies remain enabled and choices can be enforced.
region
Domain: .drivafinance.co.uk
Type: Essential (consent memory) — Expires: Session
Stores your selected region so we deliver the correct experience and content.
prismic-auth*
Domain: .prismic.io
Type: Essential (CMS authentication) — Expires: 394 days
A token used to keep our content editors authenticated in the Prismic content management system.
Motiv.Session
Domain: .drivafinance.co.uk
Type: Essential (session/personalisation) — Expires: Session
Provides a consistent personalised experience as you navigate the site, such as your real rate and pre-approved messaging.
Motiv.Antiforgery
Domain: .drivafinance.co.uk
Type: Essential (security) — Expires: Session
Helps prevent a type of website misuse called cross-site request forgery (CSRF).
Motiv.SessionTimeout
Domain: .drivafinance.co.uk
Type: Essential (security) — Expires: 20 minutes
Tracks a period of inactivity and clears your session data for security purposes.
B. Analytics & Performance Cookies
These cookies help us measure website performance and understand how visitors interact with our pages so we can improve our services. They are only set after you consent.
Some of these tools (for example, FullStory) record session activity such as clicks, page navigation, and on-page interactions to help us diagnose problems and improve usability. We configure these tools to mask sensitive information entered into forms.
__hssc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: ~30 minutes
Session counter/timestamp used to determine session numbers.
__hssrc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: Session
Detects browser restarts and new sessions.
__hstc
Domain: .prismic.io
Type: Analytics (HubSpot) — Expires: 180 days
Main HubSpot visitor cookie (domain, visitor token, first/last/current visit times, session count).
_ga
Domain: .drivafinance.co.uk
Type: Analytics (Google Analytics) — Expires: 400 days
Google Analytics visitor ID used to measure site usage.
ga25MG3R27TY
Domain: .drivafinance.co.uk
Type: Analytics (Google Analytics) — Expires: 400 days
Google Analytics 4 property cookie for session and state measurement across pages.
dds
Domain: dash.drivafinance.co.uk
Type: Analytics (Datadog) — Expires: Session
Datadog Real User Monitoring session store, used for performance and error monitoring.
fs_uid
Domain: .fullstory.com
Type: Analytics (FullStory) — Expires: 350 days
FullStory anonymous ID used to stitch together session recordings and events.
fs_lua
Domain: .drivafinance.co.uk
Type: Analytics (FullStory) — Expires: Session
"Last user activity" timestamp used to manage sessions.
ajs_anonymous_id
Domain: .prismic.io
Type: Analytics (Segment) — Expires: 365 days
Anonymous visitor ID used for tracking before a user is identified.
ajs_user_id
Domain: .prismic.io
Type: Analytics (Segment) — Expires: 365 days
Identified user ID used once a user is known or logged in.
analytics_session_id
Domain: .prismic.io
Type: Analytics (Prismic) — Expires: 365 days
Prismic telemetry session marker used for internal analytics and session timing.
ai_session_motiv
Domain: .drivafinance.co.uk
Type: Analytics/Performance (Azure Application Insights) — Expires: 30 minutes
Measures webpage performance and usage, including error tracking, to help us improve the site experience. Session-level identifier.
ai_user_motiv
Domain: .drivafinance.co.uk
Type: Analytics/Performance (Azure Application Insights) — Expires: 1 year
User-level counterpart to ai_session_motiv; tracks performance and usage, including errors, across visits to help us improve the site.
Motiv.User
Domain: .drivafinance.co.uk
Type: Functional / A-B testing — Expires: 60 days
Links multiple visits together to keep your experience consistent, for example remembering which split-test variants you have seen.
C. Marketing & Advertising Cookies
These cookies are used to deliver relevant advertisements and to measure the effectiveness of our marketing campaigns. They are only set after you consent, and they typically share data with third-party advertising networks.
ttenable_cookie
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
TikTok Pixel enablement marker; permits TikTok tracking and attribution once marketing consent is granted.
_ttp
Domain: .tiktok.com
Type: Marketing (TikTok) — Expires: 390 days
Main TikTok identifier used to measure ad performance and attribute conversions across sessions and domains.
ttp
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
First-party version of the TikTok identifier, used to improve attribution on our domain.
ttcsid
Domain: .drivafinance.co.uk
Type: Marketing (TikTok) — Expires: 390 days
TikTok click-session ID linking visits and page views back to an ad click for attribution.
_fbp
Domain: .drivafinance.co.uk
Type: Marketing (Meta) — Expires: 90 days
Meta/Facebook browser ID used for ad attribution and retargeting.
_cioid
Domain: .drivafinance.co.uk
Type: Marketing (Customer.io) — Expires: 358 days
Customer.io identifier used for messaging, segmentation, and marketing workflows.
5. Third-Party Cookies
Some cookies are set by third parties whose services we use. These third parties may collect data directly from your browser and may track your activity across different websites. We do not control these cookies; their use is governed by each provider's own privacy and cookie policies. The third parties whose cookies may be used on our site include:
- Google (Analytics) — policies.google.com/privacy
- Microsoft (Azure Application Insights) — privacy.microsoft.com
- HubSpot (Analytics) — legal.hubspot.com/privacy-policy
- Twilio Segment (Analytics) — twilio.com/legal/privacy
- FullStory (Session analytics) — fullstory.com/legal/privacy-policy
- Datadog (Performance monitoring) — datadoghq.com/legal/privacy
- Prismic (Content management & telemetry) — prismic.io/privacy-policy
- TikTok (Advertising) — tiktok.com/legal/privacy-policy
- Meta / Facebook (Advertising) — facebook.com/privacy/policy
- Customer.io (Marketing messaging) — customer.io/legal/privacy-policy
6. International Data Transfers
Some of the third parties listed above are based outside the United Kingdom, or process data on servers outside the UK (for example in the United States). This means your personal data may be transferred internationally when these cookies are active.
Where data is transferred outside the UK, we rely on appropriate safeguards as required by UK GDPR, such as UK adequacy regulations, the UK International Data Transfer Agreement or Addendum, or other lawful transfer mechanisms. For more detail on how a specific provider protects transferred data, please see that provider's privacy policy linked above.
7. How Long Cookies Stay on Your Device
The length of time a cookie remains on your device is shown in the "Expires" value listed against each cookie above. Session cookies are deleted when you close your browser. Persistent cookies remain until they reach their stated expiry date or until you delete them. You can delete cookies at any time using your browser settings (see below).
8. Managing Your Cookie Preferences
When you first visit our website, our cookie banner lets you choose to:
- Accept all cookies
- Reject all non-essential cookies
- Customise which categories you consent to
Non-essential cookies (Analytics & Performance and Marketing & Advertising) are not placed until you opt in. You can change your choices, including withdrawing consent, at any time by selecting the "Cookie Settings" link in the footer of our website. Withdrawing consent is as straightforward as giving it.
9. Managing Cookies in Your Browser
In addition to our cookie banner, most browsers let you:
- View the cookies stored on your device
- Delete some or all stored cookies
- Block third-party cookies
- Set site-specific cookie preferences
You can usually find these controls in your browser's settings or help menu. Please note that blocking or deleting essential cookies may prevent parts of our website from working properly.
10. Your Rights (UK GDPR)
Where we process personal data collected through cookies, you have the right to:
- Withdraw your consent at any time
- Request access to your personal data
- Request that your personal data be corrected, deleted, or that its processing be restricted
- Object to certain processing, and request data portability where applicable
You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk. We would, however, appreciate the chance to address your concerns before you approach the ICO, so please consider contacting us first.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in technology, the cookies we use, legal requirements, or our practices. When we do, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this page periodically.
12. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Driva Finance Limited
Registered in England & Wales
Registered office: 55 Baker Street, London, W1U 7EU, United Kingdom
ICO registration number: ZB931647
Email: privacy@driva.com.au
You can also contact the Information Commissioner's Office (ICO) at ico.org.uk.